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TAHITIAN NONI JUICE SALES STRATEGY EXPOSED ON TV BY GERMAN TV A reporter from ZDF WISO (a science and consumer program on German TV), posing as an individual who is interested in the business opportunities presented by getting involved in the sales of Tahitian Noni Juice, meets up in a cafe with a Tahitian Noni distributor where the reporter is told that a good tip for selling the juice is to use various discussion forums on the internet to seek out new customers and to provide links to webpages describing the spectacular cures for which Noni Juice can provide. For those of you that can read German, here is the description provided by WISO (and here is the original). Please read further down the page for our rough transcript and translation. Vermeintlicher Wundertrank - Allheilmittel Noni-Saft? Tahitian Noni International ist Produzent und exklusiver Vertreiber des Tahitian Noni-Saftes und vieler weiterer Produkte aus der Noni-Frucht. Der Hersteller wirbt mit unglaublichen Wirkungen. Peter M. (Name von der Redaktion geandert) leidet an chronischer Migrane. Auf der Suche nach Hilfe entdeckte er ein Internet-Forum, in dem sich Betroffene gegenseitig Rat geben, wie sie ihre Schmerzen lindern kunnen. Teilnehmer Holger empfahl ihm Noni-Saft aus Tahiti. Diesem Trank ist WISO nachgegangen. Bei der Recherche, wo man den Saft kaufen kann, entpuppt sich der hilfsbereite Holger jedoch als ein Handler fur Noni-Produkte. Teuer, aber wirkungslos In zahlreichen Broschuren und im Internet wird Tahitian Noni geradezu als Wundermittel beschrieben! Noni soll bei vielem helfen: zum Beispiel bei Leukamie, Gicht oder Bluthochdruck. Hinter dem Produkt steht die US-Firma Tahitian Noni International, kurz TNI. Die Noni-Fruchte fur den Saft sollen aus Tahiti kommen. Das hat seinen Preis: Der Liter kostet aber 50 Euro. Zusatzlich zum Saft gibt es eine DVD mit Informationen: Laut Eigenauskunft beherrscht TNI 90 Prozent des Noni-Marktes. Die Noni-Frucht werde in Polynesien seit Jahrhunderten als Naturheilmittel verwendet. Die Informationen werden von Fotos mit muskulasen Tahitianern in Sudseeparadieskulisse flankiert. Noch schaner als die Bilder aus Tahiti sind die masslos obertriebenen Botschaften der US-Firmenleitung: “Jobs schaffen und Gutes tun mit etwas, das Leben segnet: Das ist Tahitian Noni Juice”. Verbraucher-Tauschung? Auch im Internetforum der Deutschen Schmerzhilfe meldeten sich immer wieder Noni-Befurworter. Darunter Betroffene und sogar arzte, die von ihren positiven Erfahrungen berichteten. Rudiger Fabian von der Deutschen Schmerzhilfe machtedas stutzig. Er recherchierte und stellte fest, dass zwei Leute vom selben Anschluss aus miteinander diskutierten - sozusagen ein Online-Selbstgesprach. Moglicherweise ein und dieselbe Person fuhrte hier also eine Pseudodiskussion. So kunnen chronisch Kranke getauscht werden, um mit ihnen Geschafte zu machen. Noni ist lediglich als normales Lebensmittel zugelassen und hat keinerlei krankheitsbekampfende Wirkung. Laut Lebensmittelgesetz sind bei Lebensmitteln Aussagen verboten, die sich auf “die Beseitigung, Linderung oder Verhutung von Krankheiten beziehen.” Unabhangige Vertriebspartner Ãœber die Absatzpraktiken wollte WISO direkt mit TNI sprechen. In der Munchner Deutschland-Zentrale von TNI erklart Salesmanager Frank Deyle, dass es bei einer solchen Vielzahl von Vertriebspartnern schwierig sei, ihre Vertriebshandlungen wirklich im Griff zu haben. Also sind die unabhangigen Vertriebspartner schuld? Wir treffen einen der Vertriebspartner in einem Cafe und geben uns als Interessierter aus, der auch gerne in das Nonigeschaft einsteigen will. Nach Angaben unseres Informanten werde den Vertriebspartnern der Tipp gegeben, die Kunden auf Internetseiten mit spektakularen Heilungsberichten zu verweisen. Dabei wird immer wieder eine Substanz genannt, mit der die Wirkung der Nonifrucht begrundet wird: Xeronin. Nach Aussagen der Noni-Werbung sind, wenn der Xeronin-Spiegel im Korper sinkt, “Krankheit und Erschapfung die Folge. Eventuell sogar der Tod.” Laut Christian Steffen, Ernahrungsmediziner beim Bundesinstitut fur Arzneimittel und Medizinprodukte, ist eine gesundheitsfardernde Wirkung von Xeronin jedoch wissenschaftlich nicht nachgewiesen. Der Tahitian Noni-Saft mag dem einen oder anderen vielleicht schmecken, hilft aber definitiv nicht bei Krankheiten. So what does all the above say, in plain English? Tahitian Noni international (TNI, for short) is a producer and exclusive distributor of the Tahitian Noni juice and many other products made from the Noni fruit. The manufacturer markets the product claiming it provides unbelievable effects. Peter M (the name of the individual has been changed by the editor) suffers from chronic migraene. While searching for assistance he discovered an internet forum where fellow sufferers provide mutual advice on how to relieve their pain. A participant int he forums, called Holger, recommended Noni Juice from Tahiti. WISO followed up on this drink. During the research, regarding as to where to buy the juice, the ever so helpful Holder emerges again, this time as a dealer/distributor for Noni products. Expensive, and ineffective In numerous brochures and on the internet, Tahitian Noni is almost described as miracle drug and/or cure! Noni is said to help with many illnesses and problems such as: leukaemia and high blood pressure. Responsible for this product is the US (Utah) based company Tahitian Noni International Inc. (TNI for short). The Noni fruit used for the juice is said to come from Tahiti. That, of course, means that it comes at a certain cost. A liter costs well over 50 euros. Enclosed with the bottle of juice came a DVD with additional information; According to their (TNI’s) own information they control 90 percent of the Noni market. The Noni fruit has been used for centuries as a natural cure in Polynesia. The information is fluffed up with photos of Tahiti and its beautiful paradise-like beaches. Along with the pictures there an an excessively exaggerated message from the US management that is even more beautiful: “Creating jobs and doing something good with your live will bless you. That is Tahitian Noni Juice”. Consumer deception? On the German pain assitance internet site there were other individuals which persistently participated by claiming to be a strong proponents (fans) of Noni. Among them were Noni customers and users and even physicians, which reported on their positive experiences. This made Ruediger Fabian, of the German pain assistance site, suspicious. He investigated the usage of his site and stated that multiple “participants” from the same connection discussed - as it were an on-line self discussion with one another. In other words, there was evidence that a single person using the same computer system was having a dialogue with himself in which he played different roles in order to create the illusion that there were multiple individuals providing their positive experiences in order to deceive the chronically ill and suffering participants of the online forum, thereby creating business opportunities and hoping that people would buy Noni Juice from him. Noni can only be sold as a fruit-juice product and it is not allowed, by law, to stake or state any claims about miracles and cures. Independent distributors WISO wanted to speak directly with TNI regarding these sales practices and tactics. At the Munich based office of TNI in Germany the TNI salesmanager Franc Deyle said that it is very difficult, with such a great number of distributors and partners, to really have a firm grip on the sales practices undertaken by their distributors. So, does this mean that the distributors are to blame for this? We met up with one such distributor at a public cafe and present ourselves as being interested in getting into the business of selling Noni. According to the information of this distributor, a good tip he would share with us was to refer people to certain sites on the internet which make spectacular claims regarding cures and benefits of Noni Juice. A substance that frequently comes up in those claims is called Xeronine and it is used as the justification of the claims about Noni Juice. According to statements of the Noni advertisement, if the Xeronin level in the body sinks, “illness and exhaustion are the result. Possibly even death.” According to Christian Steffen, nourishing and nutricial physician at Bundesinstitut for medicals and medicine products, it is not scientifically proven there there are any health-promoting effects. This lurking in chatrooms is nothing new and a recommended practice amongst Noni distributors A Tahitian Noni distributor named Mary Hodgson explains how she used this strategy to sell Tahitian Noni Juice to people in chatrooms aimed at health or the counless number of illnesses and diseases, given that each and every one has a chatroom for something, somewhere. In her own unmodified words; On the computer: I am not one to visit chat rooms, but, when I first started this is what I did with very good results: 1. Go to any health chatroom - yahoo, msn, excite, etc have them for any disease known to man and people love to go in and tell their problems to whoever will listen 2.. Sit there and say nothing for about 3 minutes while people tell their problems. 3… Say I have information on a new product for athritis, diabetes, fibromyalgia, obesity, (whatever the room is) that people are getting dramatic results with. If you would like some information e-mail me at (your e-mail) do not use your NONI e-mail addy. They will ask “what is it”, You say: I do not give info in chat rooms, but, if you will e-mail me, I will send you information you can check out and see what you think. Leave the room immediately !!!! You will get lots of requests for information - I got a good start doing this and some of those people have been with my NONI group for years. Try it — |
Noni World Wide Warning
We took a hidden camera into a meeting for sales distributors in Costa Mesa.
It sounded like money is growing on trees, at least, the Noni tree. Sales of Tahitian Noni juice are in the billions.
"Every 1.7 seconds somebody buys a bottle of Tahitian Noni juice," one salesman told us.
The dealer says he is a "pearl" and starts explaining how the pyramid scheme works; that "two percent
of the world wide financial turnover is distributed amongst all pearls" and that after reaching that level
within the organizational pyramid structure you can become a "diamond pearl", "double diamond pearl",
"tripple diamond pearl" and finally "black pearl". He also says that
"Some [dealers] in The Netherlands already make 10.000 euros a month in additional bonussus".
The undercover reporter is presented with these miracle income opportunities and easy and quick advances
within the pyramidal organization structure, and of course, lots and lots of extra money.
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