Apologies for the bad translation here but if you want you can read the news at ABC.ES (in Spanish).

A man has DIED and another person in the family is affected by a poisoning, presumably associated to the consumption of noni (a tropical fruit) juice, in the granadina locality of Ogíjares. The Council of Health has issued an alert. The American company Tahitian Noni International, that sells the juice, assured that its product was approved by European Food Safety Authority (EFSA) in 2003 and has passed controls sanitary as much in Tahití, producing island of the fruit, like in the countries where east juice is bottled.

BUT DID THEY ALSO ADMIT TO CONTAMINATION ISSUES ?

This man, of 40 years of age, died shortly after having had breakfast that included Noni Juice, of which he was habitual consumer. A few minutes after ingesting the juice the victim felt a sensation of creeps in the mouth and blurred vision. These symptoms also affected the other person who took the juice. Health services could do nothing for the man and had two hypotheses; poisoning or anaphylactic shock.

The article also says that in addition to Noni Juice being sold as a “health supplement” that there is no scientific evidence of ANY benefits attributed to Noni Juice.

Kathrin Aue from Tahitian Noni in Europe defends the juice by saying it is “totally safe” for human consumption because it has passed all requirements of the EFSA. In a statement the company said it is trying to find the lot number of the bottle in order to figure out what region of French Polynesia the noni came from and from what trees it was extracted.

WE DOUBT THAT VERY MUCH, WHICH TREE IT CAME FROM?!

And last but not least,
HAS THIS ALSO PASSED THE EFSA REQUIREMENTS?