Source: Akron BBB
In a case reminiscent of the cure-all potions from the old west, four Attorneys General announced a settlement with Morinda, Inc., a Utah-based marketer of a beverage called “Tahitian Noni.” The wonder juice was advertised as having the power to cure or prevent a variety of disorders including diabetes, depression, hemorrhoids and arthritis. The product has not been approved for these uses by the Food and Drug Administration.

Under the terms of the agreement, Morinda will not claim the product can cure, treat or prevent disease until it is approved by the FDA. Further, the company will not make any such claims without substantial scientific evidence and will refrain from using testimonials implying that the advertised results are the typical experience of a consumer in acutal conditions of use, unless there is adequate information that the results are indeed typical. Morinda must provide refunds to consumers upon request and pay $100,000 in investigative costs. Coincidentally, the company also uses the Internet to promote a multi-level business opportunity to retail the product.

And it is approved to sell as maintenance for cholesterol?
See the billboard below.