Source : New Zealand
Highly regarded nutritionist Rosemary Stanton says her main concern is that while the fad juices such as noni and goji may have genuine health benefits, they have not been the subject of scientific trials on humans and are sold at such enormous prices that people are convinced they must be good for you. Another huge concern is that if people believe their ailments can be fixed by a very expensive juice, they may delay getting effective medical treatment. “It becomes almost a religious belief in the product,” she says. “I don’t have any doubt that some people take these products and suddenly feel better. The placebo effect is very strong.” Stanton has written about the marketing of noni and goji juice for the weekly journal Australian Doctor, noting the wild health claims made about them. She went through all the so-called scientific studies cited by the main websites and found that even negative coverage in a medical journal was counted by sellers as “scientific backing”.

Marc Cohen, Professor of Complementary Medicine at RMIT University and president of the Australasian Integrative Medicine Association, says the idea of the “exotic” plays a big part in the attraction of untested juices such as noni and goji. “There is a perception that because it’s exotic and has mysterious origins it must be better for you”. The problem with multi-level is that while Australian authorities such as Food Standards Australia New Zealand and the ACCC can prosecute Australian website marketers, sales are often carried out by linking to a foreign website, where the more outrageous claims may go unfettered.

Source : Jewish World Review
Donald J. Mantell, a physician with an alternative medicine practice in Sarver, Pa., prescribes the juice, along with vitamins and other nutritional therapies. So it’s hard to pinpoint what caused the “significant improvement” he’s seen in children with attention deficit disorder or the higher T-cell count — indicating a strengthened immune system — in an AIDS patient. “Noni is definitely part of it,” he said. ONCE HE PRESCRIBES THE JUICE TO PATIENTS, MANTELL — A DISTRIBUTOR OF THE TAHITIAN NONI BRAND — THEN SELLS IT TO THEM. (The stuff is not cheap at $42 for a 33-ounce bottle, a 40 percent markup for Mantell). Mantell also has used noni juice himself. He claims that after his wife applied diluted noni to her eyes, she no longer needed glasses. Note that this would fit in very well with other testimonials.

Wallace I. Sampson, editor of the journal Scientific Review of Alternative Medicine and spokesman for the American Cancer Society, calls noni users’ ubiquitous healing claims “part of the panacea myth. Anything that’s good for everything obviously doesn’t work for anything,” said Sampson, “Eighty percent of symptoms get better on their own anyway.”

Source : PETA
From PETA (People for the Ethical Treatment of Animals); Tahitian Noni, producer of noni juice, tries to promote itself as a socially responsible company, but we did a little digging and learned something shocking: In order to make health claims about noni juice, Tahitian Noni has funded several experiments that have involved injecting mice and rats with toxic chemicals and will continue to fund cruel tests unless we make it clear that this is unacceptable.

These outrageous experiments are completely unnecessary and could be ended immediately “humane alternatives exist that are more sophisticated and more accurate. Please urge Tahitian Noni to follow the lead of Welch”, which, until recently, funded similar animal experiments but has since vowed to only fund non-animal research.