Source: Switchblade Doctor
“The reason for TNI’s success is hucksterism. TNI uses multi-level marketing (MLM) and relies on networking and word-of-mouth advertising to sell its products, which in Utah means insinuating itself shamelessly into the LDS Church’s ladies’ auxiliary organization. (MLM schemes attract distributors by extracting an initial payment and promising exponential rewards from the work of others recruited lower in the pyramid; unfortunately, the mathematics of MLM schemes ensures that most investors in the bottom layers will lose their investment.) Essentially all of TNI’s evidence in support of Noni Juice is anecdotal of the my-sister-in-law’s-brother-recommends-it variety. The little “research” that has been done on Noni Juice is quasi-scientific at best and unworthy of publication in reputable scientific journals (certainly TNI, at this point, could afford to fund a scientifically tenable study validating the efficacy of its claims)”.

“TNI’s “medical experts,” too, tend to be alternative health practitioners with questionable educational backgrounds (i.e., “naturopathy doctorates,” chiropractic degrees, etc.; folks, these are not legitimate credentials!) or medical doctors with controversial pasts. For example, until recently, TNI’s primary medical spokeperson was Neil Solomon, a once well-respected internist, trained at Johns Hopkins, who took up the Noni Juice cause only after relinquishing his medical license in the wake of a $160 million sexual harassment lawsuit (Solomon admitted to having unethical sexual relationships with 8 female patients).”