The following is an article (originally posted in Dutch and also on this site) that aims to provide a quick overview, summary, and personal perspective on Noni Juice. We have taken the liberty to translate this to English and would like to thank the original author for having posted this summary.

It is very interesting and bizarre that in a short exchange of “information” the number of people that write the most (about Noni Juice) are evidently active sales people that sell Noni Juice and as such they are influenced by the commercial and financial benefits they can reap.

What isn’t being said in all the wonderful stories about this “miracle juice” is that the product is often offered and advertised through SPAM e-mail, by different so-called distributors. This then automatically places this “miracle juice” in the same category of SPAM as is the case with Viagra, penis enlargement, mortgages and credit, and “get rich quick schemes”. The same category of SPAM that everyone with an e-mail address has already seen too much of.

What also isn’t told by the fancy-speaking sales people and distributors is the background of the mother company that produces this “miracle juice” which it sells through a system that can commonly be referred to as a pyramid scheme (but referred to as multi level marketing just like SPAM companies call themselves direct marketing experts) and that the mother company has often been taken to court by government prosecutors of different states in the USA. These legal suits were often because of, amongst other things, the way in which Noni Juice was being sold (with claims that it was a medicine or cure for HIV, cancer, etc.) Not only in the USA has the company been forced to pay fines. Subsequently there are distributors in the pyramid construction who will say that this “miracle juice” has been approved by the EU but what they fail to mention is that this approval is with regard to using the trademark and name of Tahitian Noni (R) while only allowing it under the category of a “novelty food” product as pasteurized fruit-juice. The mother company and manufacturer Tahitian Noni International (TNI) previously operating under the name Morinda, Inc., knows better than to make unsubstantiated claims and therefore leaves the marketing, sales, and advertising up to their distributors which in turn deploy the kind of marketing that TNI itself could no longer sustain without running into yet more legal trouble. The fact that these distributors in the EU are using the EU “approval” to impress unsuspecting potential customers with the claim that the ingredients of this “miracle juice” are approved by the EU is definitely something that can be considered surprising and suspicious.

It is also remarkable that many of the distributors and sales people around the globe, working within the pyramid structure, have constructed many different web sites on the internet which only serve the purpose of influencing the results of search engines (like Google and AltaVista). These sites and pages use combinations of words such as “Noni Fraud” and “Noni Scam” to lure and lead people to other sites which in turn sell this “miracle juice” or otherwise contain a lot of positive-spin propaganda. It is clear that in many cases these pages only serve the purpose to hide and overshadow other material published about Noni Juice which makes it difficult for people to find neutral or less-than-positive information on the internet regarding Noni Juice. This manipulation of search engine results aims to hide pages carrying facts other than those offered by the distributors and sales people.

For example as can be found at http://www.worldwidewarning.net

Raising false and idle hope for people who are suffering from cancer, including the families and loved ones, with the purpose of commercial and financial gains makes you kind of wonder… to say the least. Perhaps in the future these distributors will learn what it is like to have a disease that can’t be cured.. in their bank accounts. Maybe the Noni Juice distributors should consider taking up some of those “get rich quick” spam offers because Noni might not be their ticket to wealth. Considering that, maybe it’s not so strange that distributors and sales people are deploying their marketing activities on the internet in many of the different forums and discussion groups.