The Times on Noni: IS XERONINE A WONDER DRUG? | Noni Juice World Wide Warning

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The Times on Noni: IS XERONINE A WONDER DRUG?
January 25, 2007

Source : The Times
There is little mention of it outside Dr Heinicke’s work and the claims made by noni juice producers. A search through a number of research databases failed to find any mention of xeronine. Professor Richard Mithen, the head of Plant Foods for Health Protection at the Institute of Food Research, had not heard of xeronine and could find no scientific papers describing it. Mithen believes, however, that noni juice is a good source of antioxidants, which are known to help protect against cancer. All fruits contain antioxidants and Mithen could see no evidence that noni juice is any better for you than orange juice. Many successful drugs, such as aspirin, quinine and tamoxifen, the breast cancer drug, come from plants, yet so far no noni-based drugs have been identified.

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She ended the conversation when we requested names of her so-called patients

We took a hidden camera into a meeting for sales distributors in Costa Mesa. It sounded like money is growing on trees, at least, the Noni tree. Sales of Tahitian Noni juice are in the billions. "Every 1.7 seconds somebody buys a bottle of Tahitian Noni juice," one salesman told us.

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