TAHITIAN NONI JUICE - Worthy of a world wide warning?
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Noni Juice application for Novel Food Approval
May 18, 2007

Source: FSA
Noni de Tahiti Ltd has applied to the Agency sell its noni juice in the under the simplified procedure for approving novel foods. Under the Novel Foods Regulation a novel food is defined as a food that does not have a significant history of being eaten within the European Union before May 1997. Noni de Tahiti Ltd has asked the Food Standards Agency to approve its juice for sale, on the grounds that the company is buying its noni juice from Tahiti Products Inc, which buys its supply from a company that has already had its noni juice product approved.

Regulation (EC) 258/97 makes provision for novel foods or ingredients that are substantially equivalent to an existing product to be placed on the market once the applicant has informed the European Commission. In all cases to date, the Commission has required that the applicant first obtain an opinion on equivalence from a Member State, in this case, the UK.


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Quality Control (QC) at Tahitian Noni international is leading to quarantined Noni Juice being stored in a warehouse east of the Tahitian Noni facility. Click on the image to enlarge and read all about it.

We took a hidden camera into a meeting for sales distributors in Costa Mesa. It sounded like money is growing on trees, at least, the Noni tree. Sales of Tahitian Noni juice are in the billions. "Every 1.7 seconds somebody buys a bottle of Tahitian Noni juice," one salesman told us.
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