If it wasn’t enough to put the chemical sweetener Sucralose into the HIRO energy drink, TNI has also added Acesulfame K (also known as Acesulfame Potassium or Ace K, or E950) into the mix. This is another artificial sweetener marketed under the names Sunett and Sweet One. Like Splenda and Aspartame, this is a controversial sweetener.

Eva Denes, a TNI distributor from Spain wrote “Not only contains sucralose but also Acesulfame-K.” and “As a nutricionist I cannot recommend it with good conscience“.

Janet Star Hull wrote that “Acesulfame K apparently produced lung tumors, breast tumors, rare types of tumors of other organs (such as the thymus gland), several forms of leukemia and chronic respiratory disease in several rodent studies, even when less than maximum doses were given.” And you can find a lot more of such critical information about Ace K on the internet, medical publications, studies, everywhere.

What is TNI attempting to accomplish with HIRO (marketed under the name taHiro outside of the US), for a company that claims to be on the cutting edge of health supplements? Hoping that many people will buy and consume the HIRO beverage and develop side effects, disease, or illness so that in the second stage of this process the TNI distributors can start recommending Noni Juice as a cure-all?